Super proud of this colorful abstract 30″x40″ painting, commissioned by International Flavors and Fragrances, to celebrate the launch of IFF NEO – a new citrus flavor built from natural compounds. The piece represents the subtleties of flavor in NEO- peely, fresh, fruity, floral, and woody.
The IFF team visited my studio, filmed the process of painting from first mark to finish, and created a gorgeous series of videos for the campaign launch – links below.
Thanks to Julita Cavallo and Megan Church for the direction and Chris Canberg for the gorgeous footage and editing.
This was a fun one!
#painting #team #abstractart #veronicalawlorstudio #iff #iffneo #studio1482